Our market isn’t saturated, it’s drenched.

Overwhelmed. It’s an emotion that I feel on the regular these days. My only connection to the outside world is social media. When I log in to Facebook or Instagram, I’m inundated with more fitness, yoga, Pilates, and GYROTONIC professionals than I ever knew existed. Before the pandemic, these outlets were reserved for those that had the time to put into it or the money to pay someone else to coordinate and edit their posts. Now, social media has become the only way that we can easily connect to those outside of our homes and has become a necessary tool in the “great pivot” of 2020. It was a convenient tool to maintain the personal relationships that are the foundation of all physical training businesses.

I knew that these industries were vast, but when you see everyone publicly existing in the same feed on your phone, it’s exhausting. Imposter syndrome creeps in, and what was once a light resource for inspiration is now making me feel like a very small minnow in a very large pond.

But before I ride this spiral down to the basement on insecurity, I realize that these people were all working before. Like me, and like most trainers I know, they had their nose to the grindstone helping people. Before their daily classes online, they were showing up every day for people.

Along with the flux of people posting, there is also an increase of usage. Forbes reports that usage is up 61% across several platforms. https://www.forbes.com/sites/ryanholmes/2020/04/24/is-covid-19-social-medias-levelling-up-moment/#322039946c60

So, for now, I’ll stop worrying about all the other people who are doing the same thing I am and circle back to focusing on what is right in front of me: clients that still care to hear what I think, and all the added time with my family at home, which was long overdue.

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